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Tag Archives: Hinduism

Yoni Power to Birth Your Mission

yoni power

The word yoni is the Sanskrit word for vagina – but it also has a much deeper meaning.  Yoni is source or creation – it is the divine passage, womb or sacred temple.

Hindus believe the yoni is an abstract representation of the creative force that moves through the entire universe.  Yoni is celebrated as the sacred, creative power of nature and represents the goddess Shakti - divine feminine creative power, or ‘The Great Divine Mother.’  And on the earthly plane, Shakti (energy) actively manifests through female creativity and fertility.

Of course, Hindu culture has long celebrated the goddess and holds great admiration for the powerful and exotic nature of the feminine.  Often Hindu statues and images do not hide the female body, but instead celebrate it, and include the body (and all of it’s ‘parts’) as a natural facet of the art itself.

yoni puja, vagina alter

A Yoni Altar

But the celebrations don’t stop there. In Shaktism the yoni is celebrated and worshipped during the Ambubachi Mela, an annual fertility festival held in June, in India, which attracts upwards of 100,000 (male and female) pilgrims per day. There is also Yoni Puja, a sacred ritual that goes back thousands of years and still practiced today, where many homes and temples create an altar to worship the yoni as the source and seat of life. (see photos)

So how is it that one culture exalts the vagina while the other exploits it?

yoni altar

A Yoni Puja in India

While women are certainly respected in American culture, our bodies are still held to critical standards.  These embellished standards lead us to have shame around our bodies – and particularly around the yoni itself.  Our mainstream art is censored and it seems anytime a vagina is featured, it is in a vulgar or suggestive light. The West created whole industries and media empires not to celebrate the sacred center of the feminine, but to exploit sex for men. And add to that the problem of manufactured products and services from scented douches, v-dazzled jewels, and creative waxing patterns…all commercial efforts created under the guise of making this area more “appealing” — as if it wasn’t good enough in its organic form.

For years society has cast a complex on how women should view their sexuality, in particularly, their vaginas. We’ve allowed society to give our vaginas a foreign voice. Instead of embracing it as magnificent, sacred creation, we are unsure of it – or even ashamed of it.

Just as we store tension in our shoulders and backs, we store emotional imprints in the lower regions of our body.  Any negative, painful, or uncomfortable experiences you may have had towards your vagina is stored in the genital tissue.  This impedes our ability to fully experience confidence, pleasure in general, and creativity.

Thus, many women are struggling to embody feminine qualities because we don’t have role models or a healthy point of reference. It is time for western women to connect themselves to an empowering feminism, one that celebrates our femininity and the yoni, and the sacred power of creation that it holds.   It’s about recognizing ourselves as sacred beings. When we come into that knowingness, and are free of all forms of shame, we are more free to be bold, to fulfill our missions and to be part of the healing force for all of the planet.

Within the Yoni is the origin of the worlds, the Gods and all living beings. – Vedas

And please don’t miss this video – our inspiration for this article.  The lovely Reena Desai from beautifully explaining the power of the yoni and it’s sacred, fertile, creative power. We are in awe of her ability to deliver this message so beautifully and think you will be as well.


Isn’t refreshing to completely turn an old belief around by seeing it with a new cultural perspective? Does this subject make you uncomfortable?  (Us too, but we admire and are grateful to those who are helping us gain more consciousness around this cultural issue.)


If you enjoyed this article, you may also enjoy this piece on Egyptian Goddess Ma’at – Goddess of Divine Principles of Truth, Justice and Righteousness. 

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“Abused Goddesses” Campaign Shocks India Using Religious Images To Condemn Domestic Violence

abused goddesses campaign

India is home to one of today’s biggest contradictions. A Hindu country, it has a rich history of revering women in religion and mythology – yet it is one of the most unsafe nations in the world for it’s female citizens (4th most dangerous, according to the U.N.)

Last year alone, 244,270 crimes against women were reported in India. More than 68% of women in India are victims of domestic violence. It’s believed that 100 million Indians, largely women and girls, are victims of human trafficking.  Up to 50 million girls are “missing” over the past century due to female infanticide and foeticide. 44.5 percent of girls are married before the age of 18.

And yet, millions of Indians participate in literally hundreds of festivals and activities that celebrate their beloved Goddesses, and credit them with the very gift of life.

Last year, India’s treatment of women gained international attention when a group of men sexually violently assaulted a 23-year-old university student for hours on a moving bus in New Delhi. The attack, which later killed the woman, caused outrage across India and re-ignited conversations about violence against women around the world.  (In response to this tragedy, 600 guitarists gathered to play “Imagine.”)

To hit the population with a campaign where it would hurt most, Ad agency Taproot physically created abuse images using the traditional posters of Hindu goddesses that are worshipped across the country.  They used the very pictures and posters that hang in temples and people’s home, that they pray to daily, and turned them into something that would shock and bring attention to the reality of the domestic violence situation in their country.  To put the campaign in perspective, it would be as shocking as using paintings of Jesus in an ad campaign in America. Agency Taproot created the campaign for non-profit organization Save Our Sisters (SOS*.)  

Featuring the Hindu goddesses Lakshmi, Durga and Saraswati, the shots show the women in typical serene yet powerful poses. Each goddess bears the scars of physical violence -a graze, black eye, a fat lip and cuts.

*SOS is an initiative of Save the Children India that works to prevent the trafficking of young girls and women for purposes of commercial sexual exploitation.
The Campaign:
goddess abuse campaign

Above: Durga, the goddess of good triumphing over evil, sports a black eye and a bloody lip in this image

hindu goddesses anti-violence campaign

Above: This striking image depicts Lakshmi, the goddess of wealth, as a battered domestic violence victim

Below: Saraswati, goddess of knowledge and arts, also features alongside wealth goddess Lakshmi
india anti-abuse campaign
abused goddesses campaign
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